Looking back on 2025, it feels like the right time to celebrate a year that kept us on our toes, pushed us forward and reminded us just how much we love bringing events to life. It has been a year shaped by new client partnerships, international event delivery, smarter event technology and some very special moments within the Activate team. Here are five key highlights that defined 2025 for us as an events agency.
1. A new client partnership and a standout first event
One of the most rewarding milestones of the year was welcoming a new client and supporting them as their preferred events agency across live events, awards ceremonies and exhibition services. Building trust with a new client is always important, but delivering a first event that truly sets the standard is something we take great pride in.
That first event was an awards ceremony for their partners, hosted at the iconic Natural History Museum in London. It was a brief that demanded creativity, precision and meticulous attention to detail. From guest arrival through to the final applause, every element was designed to celebrate achievement while reflecting our client’s brand and values. The feedback we received was fantastic, with both the client and their partners delighted with the experience, setting the foundations for a strong long-term relationship.
2. Delivering events in new destinations
2025 also took us to some incredible new destinations. Our team travelled to locations we had not previously worked in, including the Bahamas and Bergen. Each destination brought its own culture, pace and logistical considerations, which is where experience really matters.
Delivering events in new locations pushes us creatively and operationally. It means collaborating closely with trusted local suppliers, adapting quickly on the ground and designing events that feel authentic to their surroundings while still delivering clear business objectives. These projects strengthened our global event delivery capability and reinforced our confidence working internationally.
3. Smarter event technology with purpose
Event technology continued to evolve our offer in 2025. We developed new technology partnerships to enhance our in-house event registration services, creating a more seamless, efficient and user-friendly experience for delegates from the very first interaction.
Alongside this, we deployed AI technology on exhibition stands, helping clients attract the right audiences, capture valuable insights and extend engagement beyond the show floor. As an event agency, our approach to technology is always purposeful. Every solution is selected to improve experience, efficiency and ROI, rather than adding unnecessary complexity. Seeing these tools perform successfully in live environments has been a real highlight.
4. Quality and sustain importance of quiet, precise delivery
Maintaining high standards sits at the heart of everything we do. Retaining our ISO 9001 accreditation in 2025 was an important achievement for the team, reflecting the strength of our processes and our commitment to consistent quality across all event delivery.
Sustainability was also a major focus throughout the year. We were proud to achieve Silver status in our EcoVadis accreditation, recognising the progress we have made in embedding responsible practices across the business. While sustainability is an ongoing journey, this milestone reinforces our commitment to transparent, practical and meaningful action.
5. Celebrating the moments that matter the most
Some of the most meaningful highlights of 2025 happened away from event schedules and show sites. Within the team, we celebrated one marriage, two engagements and the arrival of a new baby. These moments are a reminder that behind every successful event is a team of people who genuinely care about what they do and about each other.
We also shared a particularly memorable team experience when we were all arrested in "Alcotraz" as part of our summer event. Thankfully it was entirely planned, but it certainly created a shared story that perfectly reflects our team spirit and sense of fun.
As we move into the year ahead, we are proud of what we have achieved together and grateful to our clients, partners and team. 2025 was a year of growth, creativity and connection, and we are excited for what lies ahead.
