A Practical Guide to Using AI to Understand Exhibition Performance

Beyond The Guesswork.

Exhibitions demand significant time, budget, and effort - yet most teams are still relying on blunt metrics like footfall, badge scans, and anecdotal feedback to judge success.

This practical guide reveals how AI-powered behavioural insight is changing that.

Rather than simply counting visitors, AI measurement uncovers how people actually behave on your stand: where they go, what they notice, how long they engage, and which content truly performs. It replaces assumption with evidence and gives exhibitors a clear, objective view of what’s working - and what isn’t.

Inside the guide, you’ll discover:

• Why traditional exhibition metrics fail to show real engagement
• How AI sensors translate physical behaviour into meaningful insights
• The key engagement metrics that matter more than footfall alone
• How to optimise your stand during an event, not weeks after
• Real-world findings that challenge common exhibition assumptions
• A simple framework to turn behavioural data into practical actions
• A clear before, during, and after checklist for AI-ready exhibitions