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Call: +44 (0)1293 608750


Apr 2016

Presidents Council Incentive

Rome, Italy

Apr 2016

Graduate Best Practice Meeting

London, UK

May 2016

Global Expert Panel Meeting

Hvidøre, Denmark

Jun 2016

Obesity Congress

Gothenburg, Sweden

Jun 2016

Packaging Awards Dinner

Cutty Sark, London, UK

Jun 2016

European Strategic Summit

Berlin, Germany

Jun 2016

Diabetes Scientific Sessions

New Orleans, USA


We are not an agency with ready-made answers. Instead, we are a team of professional event strategists and planners who know better, who care, and who try harder than most. Together, we design experiences from concept to implementation.

It is fair to say that we have a genuine ‘go above and beyond’ customer service ethos, but we are also a hugely unassuming organisation. This mentality fuels our hunger to be the best, and thus serves you as well as us.

It is why we apply an almost forensic attention to detail in our proposals and the execution of our events. It is why we are agile, anticipating potential obstacles and diffusing them before they turn into real problems.

Plus, we start by gaining an exceptional understanding of our client base. However, we are not alone in the world of events. So to help you decide whether you’ve come to the right place, we’ll say this: we design and project-manage the implementation of complex events, globally.

We kick-start the creative work. We map the footprints for your live event. And then we make it all happen. So what are we then? A spark? A flame?



Strategically and commercially, we know exactly where we want to be. We know, because we’re on our way to get there.

But the one thing that matters most for you as our client, partner or collaborator is that we aim to be the very best. The chance you give us we treat as the only one.

It isn’t by size that you win or you fail… Be the best of whatever you are! — Douglas Malloch


This is where it gets the hardest to place a full-stop because we are on a continuum. And we don’t sell nuts. And we don’t sell pipe-dreams either. We design and implement event solutions.

Our services spark change. And there is no exact science to what your event could be, but what we can do is take out the guesswork from planning and give you some tangible solutions. Then, by using the right mix of services, we deliver your event.



The Team

You’ve just landed on
our hottest commodity:
our people.

They are not rocket scientists but they are stars in their own right. As such, nothing phases them and impossible is nothing in their minds. These are the people who help your event take off. They design it, fuel it and drive it to its maximum potential. Meet the Activate dream team.

They are assisted on a project basis by a skilled pool of specialists and project management assistants. We call them shooting stars.


If you want to join us or partner
with us, please get in touch by email:


We never stand still and nor do our clients, which means that opportunities come and go at very short notice. So there’s never a better time than now to see what we can do for you and what you can do for us.


Paul Bowie

Managing Director

Call me: +44 (0)1293 608750
E-mail me: paul@activateevents.com

Paul has been in the events industry for 25 years as an owner and director of both his own business and as a managing director of a mid sized PLC. Activate is a return to roots for Paul.

In 2011 he brought together the core of a terrific live events team and injected it with a purposeful direction. The past few years have seen the Activate team grow significantly into a successful business with an excellent track record in delivering seamless, meticulously organized events, with flair, versatility and a creative edge.

“Activate has flourished as a business because its service levels are second to none and because the entire Activate team are motivated, enthusiastic professionals with the experience and drive required to deliver live events at a the highest level.”

Paul is probably the most understated true leader in the UK events business. Paul leads his team in the office and very often on site too. And he is quietly determined to not compromise on his motto “to engage all parties to deliver the best”. Sounds ambitious, but Paul doesn’t see it that way. He just sees it as his job.


Ken Carter

Client Services Director

Call me: +44 (0)1293 608750
E-mail me: ken@activateevents.com

Formerly head of travel & events with a major global pharmaceutical company, Ken has over 20 years event management experience during which he has personally produced a wide range of events involving as many as 1500 delegates around the globe. Ken’s particular expertise lies in event strategy, content development and delegate engagement, helping clients to identify exactly how their events can communicate creatively and effectively with their audience so that they feel valued, inspired and enthused.

Ken thinks that “we really should be called master blenders! We’re always aiming for the perfect blend: a great venue, in a great location, with great content which makes our delegates go ‘Wow! I didn’t expect that!’” And at Activate we’re always perfecting the recipes for total event success.


Louise Newton

Account Director

Call me: +44 (0)1293 608750
E-mail me: louise@activateevents.com

Having planned and organised meetings and events for over 12 years, Louise has gained extensive experience in all aspects of event project management and planning, with particular focus on the pharmaceutical industry.

“When I worked in house at Novartis Pharmaceuticals I was given 6 weeks’ notice to plan 12 back-to-back 4 day long training events taking place all over the world. It was my responsibility to handle all of the logistics including the venue sourcing and delegate management.

It was huge test on my planning skills and for 5 months it took over my life but I was immensely proud of the end result.”

Louise is passionate about creating a truly perfect experience for the delegate and a seamless journey for the client. She is her happiest “when the core team of colleagues and event partners are clearly focused and excited on delivering the best for the client and the delegate.”


Rachael White

Senior Account Manager

Call me: +44 (0)1293 608750
E-mail me: rachael@activateevents.com

Rachael started her career in events in 1992 after receiving a diploma in Hospitality & Tourism Management and following a period of work in hotels in the US and the UK. This experience culminated with Rachael running her own successful agency for a number of years.

Rachael prides herself on her endless enthusiasm for all the events she is responsible for. “As an event management professional I love being hands on.

I enjoy the chance to think creatively and I am always keen to go the extra mile to make the more challenging aspects work out.

What I love most about Activate is that we have quite a range of characters in the team, however I think what we all have in common is that we give our clients realistic promises and yet deliver beyond expectation.”


Nadine Wray

Account Manager

Call me: +44 (0)1293 608750
E-mail me: nadine@activateevents.com

Nadine is academically qualified for events, having undertaken a degree in Event Management before gaining several years’ experience managing events agency-side and in the corporate sector. She is also passionate about the events world, which she approaches with a fresh outlook and an open mind to new solutions.

Meeting new people is very much part of the ongoing appeal of the job for Nadine. Her attention to detail and love of a challenge makes her a great fit for complex project logistics where moving goal posts are a reality.

In joining Activate, she wanted a new challenge as part of a growing company, “to not only grow with the company but to also help the company grow using my past event experience and fresh perspective.”


Lauren Trowbridge

Account Manager

Call me: +44 (0)1293 246980
E-mail me: lauren@activateevents.com

Lauren demonstrates a high level of passion and pride in managing events of all sizes across the globe. She combined her passion for travel and her natural talent for logistics management by travelling to England in pursuit of a Master of Sciences degree in International Event Management, for which her Master’s Thesis was published by her university.

Lauren is solution-focused and constantly looking for ways that each client’s events can be enhanced, both to the advantage of the client and the event attendees. Lauren’s experience working for associations and corporate companies in the medical events arena places her in the advantageous position of having a first-hand understanding of the client’s needs; as such she endeavours to anticipate these needs at every turn. Following her time working for an international Pharmaceutical company as their in-house event manager, Lauren is fully up to date with pharmaceutical compliance knowledge and transfer of value tracking requirements for this sector.

The ‘Token American,’ Lauren brings a bright, cheery, customer-focused personality to the Activate team. She relishes working within a team that is dedicated to producing stellar events, and looks forward to building her portfolio as part of this innovative and driven agency.


Laura Leahy

Account Manager

Call me: +44 (0)1293 246980
E-mail me: laura@activateevents.com

Laura endeavors to bring the ‘wow factor’ to all of her events, ensuring that every attendee and client walks away feeling like they have experienced something new.
Laura’s passion for event logistics grew from her work at events such as Goodwood Revival, N.A.S.C. and Edinburgh Fringe Festival during university. She excelled in her degree in Drama and Theatre arts, choosing to focus on the technical and company management aspects of the course. The knowledge and experience she has gained not only provides a refined understanding of logistics management but also a strong knowledge base of all audio-visual and production management requirements to suit a variety of situations.

Throughout her 10 years working within the events industry, she has worked with companies such as RBS, Espirito Santo, Gartner UK Limited, Oracle and many more, managing events all over the world. Laura is solution driven and likes to think of new and innovative ways of enhancing the events she manages, maintaining: ‘I never see a challenge, but an opportunity’.
As a self confessed ‘tech-geek’ Laura delights in bring the most cutting edge experiences to the events that she manages when she can.
All of this combined with a love of detail, budgets, brand creativity and operational logistics means she is a great fit for the professional and innovative Activate team and for our clients.


Kirstin Macrae

Account Manager

Call me: 01293608750
E-mail me: kirstin@activateevents.com

Being super organised is essential for event management, and so Kirstin is without doubt fitted to this industry like a hand to a glove. Over the last 9 years she has undertaken event projects from both sides of the fence; Internal & Agency.

“OCD is my middle name! This crazy personality trait has allowed me to really achieve an outstanding track record of executing events to the highest standard.

Including a major Pharmaceutical congress where I had to organise 176 meetings over 1 week, including four large symposia, 200 pax plus internal briefings, as well as celebration dinners and a congress lounge area.

This event has been my biggest achievement to date and the one I’m looking to beat.”

Kirstin is always look for the new innovative approach to delegate management. “It’s not tech for tech sake, it is about creating a better and memorable experience for delegates, the cost savings for clients is a benefit too.”


Sarah Long

Account Manager

Call me: +44 (0)1293 608750
E-mail me: sarah@activateevents.com

Sarah has a degree in Accounting from the Aston University so budget management is a breeze. We expect little to escape her eagle eyes in terms of accuracy, cost-effectiveness and negotiations!

But worry not, as well as being savvy with numbers Sarah is also a true team player having taken part in her university’s Team Challenge to Borneo. And as part of the Students’ Guild, Sarah has also acted as an Aston Student Ambassador, has been the Hockey Club Kit Secretary and Chair and Treasurer of the student activities.

In between Aston and Activate, Sarah was involved in the world of business-to-business events and has cross sector experience having worked for the Macmillian Cancer Support Trust and in the IT industry in an event management capacity.

Her event experience is well-rounded at a junior level, with knowledge of administration requirements, delegate management (SalesForce) and registration, budget management (Agresso, Sage, SalesForce, Excel), client, venue and supplier liaison, on-site management and post event reporting.

At Activate Sarah will enjoy the full support of our closely-knit team in order to build upon her skillset further. From small acorns grow mighty oaks!


Charlotte Sinden

Account Manager

Call me: +44 (0)1293 608750
E-mail me: charlotte@activateevents.com

Events are Charlotte’s passion as proven by her degree in Event Management and her solid work experience with a number of leading pharmaceutical specialists in the UK and with the British Institute of Radiology. Organisational and time management skills and a focussed ‘can do’ attitude also proudly characterise her and she is hugely enthusiastic about having joined Activate.

Over the past 6 years, Charlotte has built up a sound set of event skills from administration and client, venue and delegate liaison, to travel and accommodation booking, on-site support and budget management, which she has applied to a range of UK and international pharmaceutical events (including advisory boards, clinical observation and exchange programmes, investigator meetings, symposia and congresses).

In addition to event logistics, Charlotte has also been involved in seeking event sponsorship, promoting events via social media, e-newsletter development, website updating and issuing post event surveys using Survey Monkey…in other words she is the new ‘breed’ of event professional, quick thinking and born with digital solutions in her blood.

Charlotte, who has achieved a foundation diploma in musical theatre at the Midlands Academy of Dance and Drama, sees her performance training as an enabler in the business world: “Having performed from a young age I have become confident at speaking in public, whereas teaching dance classes has helped me to develop leadership skills”, she explains. To paraphrase one of our client’s event motto, “Why walk through life when you can dance?”


Vanessa Schock

Account Executive

Call me: +44 (0)1293 246980
E-mail me: vanessa@activateevents.com

Vanessa is our "Bilingual Legal Eagle", being fluent in German and English and having qualified with a degree in Law from the University of Sussex.

It was during her time as Head of Communications for the Student Law Body that Vanessa's passion for events really emerged whilst tasked with organizing a range of events for the University including open days, exhibitions & conferences.

That background provided a solid base of experience which she brings to the Activate team, together with her language skills which aid the planning of international events in German-speaking regions.

Vanessa has a real passion for excellence in organising and planning events and she loves the challenge & excitement of being involved from start to finish and seeing complex projects come to fruition after many months of work.

Although still one of our newer team members, Vanessa has quickly become a key member of the Activate team, participating in the organisation & delivery of a wide range large-scale international projects on behalf of some of our largest global clients.


Birgit Peelman

Financial Administrator

Call me: +44 (0)1293 608750
E-mail me: birgit@activateevents.com

Activate’s bookkeeper and financial administrator, Birgit (known as Bibi) ventured into the finance field of accounting, budgets and VAT after a diverse working background ranging from recruitment consultant to content writer for financial compliance conferences. Originally from Gent, Belgium Bibi decided to stay in the UK after extensive travelling and meeting her Mr Right.

Accuracy, timeliness and standardised processes do make a difference to Bibi’s work. She is also prepared to advise team members on the most efficient way to structure the event in order to ensure the end result is not hindered by financial oversights. Her eye for detail and trouble-shooting ability is worthy of her much-loved fictitious countryman, Detective Poirot!


Neil Ferguson

Creative Designer

Call me: +44 (0)1293 608750
E-mail me: neil@activateevents.com

Our in-house graphic designer Neil has more than 10 years experience of creating and developing inspiring concepts for events of all kinds.

From traditional print to digital media, Neil can help get your single, unified message across a wide range of platforms. Neil’s experience of design, coupled with an in-depth understanding of various technologies has led to him becoming the lead on many of our online projects.

Whether it is a full-blown company website, a digital marketing campaign or a complex delegate registration site, his input is always valued.

“I love it when all the pieces come together, and what was once an idea on a sheet of paper becomes a living, breathing event.”


Owen Jones

Junior Web/Graphic Designer

Call me: +44 (0)1293 608750
E-mail me: owen@activateevents.com

From simple web pages to complete software, Owen has expertise in a wide range of technical disciplines and has a wealth of knowledge to draw from when it comes to putting together a great event website.

Coming from an academic background in software development, Owen possesses an in-depth understanding of how all the intricate elements of code and script come together to make a website and how best to arrange them to maximize impact & functionality. He also has an eye for the creative, with experience in graphic design and artwork creation.

Whether he’s working with established brand guidelines or creating an outlandish original concept, Owen can produce fantastic, functional event websites at the drop of a hat.

“My favorite part of the job is seeing my work come to fruition. It’s very rewarding seeing my effort translate into something worthwhile that the client really loves.”


This is one thing we can’t
get enough of: quality events,
well-designed and well-delivered.



To achieve this, we behave rather like a nomadic tribe, constantly on the move, travelling the globe to meet clients and suppliers, whilst seeking out emerging destinations, hot, new venues and latest technologies to create the perfect canvas for your event.

You should be very pleased, everyone across our organisation wants to work with you. — Global Head of Category Management


Find Us:

Activate Event Management
9 Gleneagles Court
Brighton Road
West Sussex
RH10 6AD

General Chat:

Our thoughts flow best when we can say ‘hello’ and have a chat. Please do so at:

T: +44 (0)1293 608750
E: hello@activateevents.com

Employment, Internships or Partnerships:

We never stand still and nor do our clients, which means that opportunities come and go at very short notice. So there’s never a better time than now to see what we can do for you and what you can do for us. Please get in touch at:

E: opportunities@activateevents.com

New Business:

Ken Carter

Client Services Director

E: ken@activateevents.com

Activate Event Management
9 Gleneagles Court
Brighton Road
West Sussex
RH10 6AD