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Eye Hospital Launch

The Brief

We’ve organised many product launches in our time as an events agency, but launching a brand new, purpose-built eye hospital in the prestigious Harley Street area of London was a new one for us.

This was a two-stage project with a high-profile, launch celebration for 250 invited guests, followed by the official opening of the hospital to an exclusive audience two weeks later.

Our tasks were therefore two-fold…firstly to source a venue and deliver the official launch celebration and secondly to manage the official opening ceremony in the new hospital which was effectively a building site until just a few days before the actual opening.

"We owe you a huge thank you. Your support and help with the events has been fantastic."

Our Solution

The Launch Celebration

Starting with the launch celebration, we conducted an extensive search looking at a wide range of potential venues across central London including museums, galleries, palaces and theatres amongst many others.

The client wanted a prestigious, high-quality venue that reflected the exclusivity of the planned new hospital and in the end we settled on Landing 42 at the Leadenhall Building in central London.

Opened just 2 months prior to our client’s event and sitting 500′ (152m) above the city, Landing 42 provided a stylish, contemporary backdrop offering stunning views across the whole of London, creating a unique “first-time” experience for all of the guests.

We worked with the client to develop all of the necessary branding & collateral and coordinated arrangements with the venue, including seating, decor and catering to create a well branded, stylish environment for the launch.

Effective use of space was also an important consideration, so we created a central presentation area with a range of interactive displays and information pods along the interior walls to ensure smooth circulation of guests around the venue and to offer maximum opportunity to enjoy the (nearly 360 degree) views of London.

Hosted by well known television & radio doctor, Dr Sarah Jarvis, the programme comprised short informal presentations to show-case and unveil the hospital combined with opportunities to view interactive walk-through videos and displays and plans of the new facility – and to network with surgeons and staff who would be based at the hospital when it opened.

The event took place on 5 November, so guests were also granted a birds-eye view of the many fireworks displays taking place across the city during the evening.

 

The Official Opening

A much smaller event with just 60 invited guests, but nonetheless a most important occasion taking place in the new brand new hospital just 3 days after official completion.

The new building provided a stunning backdrop for the occasion, but careful planning and management of space was of critical importance and this was no mean feat, considering that we only viewed the building in its finished state, (minus the builders), just 2 days before the event.

Previous site inspections and architectural plans & visuals enabled us to prepare a robust plan for the set up of the venue including AV production (sound system, plus interior and exterior lighting), catering, theming & decor with contingency options for those aspects that couldn’t be finalised until the building was completely finished.

On the day after official completion and prior to the opening, we carried out architectural photography and produced a live video walk-through of the whole building, all of which would be featured at a later date on the client’s website to show-case the new facility.

The opening day itself was a full day programme with early morning access & set up for AV, catering, theming & decor from early in the morning in time for visits & tours in the afternoon by the media and press.

With the kind permission of the neighbours in the building opposite, we set up a high-power gobo to project the client’s brand logo across the street on to the facade of the new hospital, which together with coloured up-lighters created a striking visual effect as guests arrived for the event.

A swift turnaround at the end of the afternoon transformed the main reception area in readiness for the arrival of 60 invited guests for the official opening ceremony in the evening which was led by the client’s Chairman and senior leadership team.

After the formalities, guests were afforded guided tours of the new hospital led by surgeons and senior staff members who would be working in the new building.

The Outcome

Two outstanding events – each very different in style, location and scale, but each delivered to an exceptionally high standard and, most importantly, to the client’s desired standard & specification.

The client’s feedback was “We owe you a huge thank you. Your support and help with the events has been fantastic.”

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